Moschino Cheap And Chic

Moschino is a world famous brand created in 1983 by Franco Moschino, in collaboration with fashion house Versace. The key idea of designer and the company motto has been the creation of clothes every day. Franco Moschino was against the luxury and expensive models, which have contributed to the success of its brand by customers.

Franco Moschino was born in 1950 in a small Italian town near Milan Abbiategrasso. The boy stood on the painting and decided to become an artist. In 1967 he went to study in Milan Academy of Fine Arts and began to draw fashion sketches and illustrations for fashion houses and magazines to finance his education. Moschino sketches have been noticed by young Gianni Versace, who worked on the collections of clothing for many famous fashion houses in the 1970s. And later when Versace has created his own company he employed as a designer Moschino.

The company created Moschino in 1983 was called "Moonshadow". It was then renamed "Moschino Couture" when Franco decided to create street wear.

In 1986, Moschino presents his first collection of women's jeans tailored clothing and apparel line Moschino Uomo. The company is expanding rapidly by adding lines of accessories for its new collections in 1987 and a fragrance line is also presented. The first store was opened in Milan Moschino and clothing line "Moschino Cheap and Chic" is presented. The clothes are decorated with faux fur. In 1994, "Ecouture line" is established which represents an ecological collection based on the use of environmentally friendly materials and colors.

Moschino collections are characterized by a little ironic and creative mix of lifestyle and fashion. Passion, emotion, the colors of clothing manufactured under this brand to those who wear the pleasure and positive mood. However, clothing by Moschino is also known as the provocative and disrespectful of the authorities. eminent designers disliked this upstart, but the public loved it and Moschino in his way, and many celebrities have started wearing creations of Franco.

Unfortunately, the designer died very early, at the age of 44 years. After his death, his business was inherited by his family two brothers in arms Rosella Jardini chief designer and CEO Marco Gobbetti. Now, do their best to preserve the spirit of extravagant Moschino collections.

In 2001, the brand was bought by the growth of the empire Aeffe Spa, however, is still artistic director Jardini for Moschino and she is the person who gave the brand its second wind. It grows and develops further, that in 2007 the sales volume of Moschino came to 187 billion dollars.

Today the brand is represented in three main areas: Moschino, Cheap and Chic Moschino and Love. Moschino Main Line is the most expensive of three lines and the clothes he has is very respectable. Moschino Cheap and Chic clothing this democratic middle class. Love Moschino is a brand renowned for Moschino Jeans, which was renamed in 2007. Moschino Jeans focuses on women and men jeans tailored. The renewal of the company logo is part of the plan is to develop the brand in international markets. However, not only the brand name has been changed, collections of clothing made under this changed.

innovative and creative approach is typical of the charismatic design Moschino. eclectic world includes Moschino jeans, casual wear and evening wear, shoes, ties, clothing, sunglasses, watches and perfumes. The creation of Franco Moschino continues its development with the introduction of more models and always invent something new.

Moschino brand has shops i.