Elizabeth Arden - Make Up Science Elizabeth Arden is now one of the biggest names in the cosmetics industry. It owns, manufactures, and licenses about a hundred perfumes, while distributing twice that amount of fragrances to retailers. These scents are marketed under several brands including Elizabeth Arden, 5th Avenue, Red Door, White Diamonds and Elizabeth Taylor. In addition, the company produces and sells colognes and products skin care and other cosmetics.
The founder, Elizabeth Arden, was actually born Florence Nightingale Arden, Ontario, Canada. It has established and has worked in many odd jobs before settling into one she would remain in most of his life. Moving to New York when she was twenty four years, she worked shortly for a pharmaceutical company, then for Eleanor Adair, a Culturist "beauty". With his flair for business, experimentation and innovation - as well as a true record of achievement - the founding of the Elizabeth Arden is not far behind.
In 1912, Arden went to France to learn beauty techniques are employed in beauty salons of Paris. When she returned to America, she brought more new knowledge. She also brought a collection of red and tinted powders she had created. At the time, the makeup was usually reserved for performers, which represented one of the first major innovations that the company would bring to market cosmetics.
The next major development came when Arden collaborated with A. Fabian Swanson, a chemist, to create a "mellow cream face." The product they came with Venice was appointed to the Amoretti cream and lotion for skin support, which became a success. This leads to a long and successful partnership. This was the beginning of a scientific approach to the cosmetics industry, and this corporate philosophy eventually affected the rest of the industry.
The company has continued to grow and prosper under the leadership alert and attentive to its founder. She died after a long and full life, in 1966. The company was eventually acquired by Unilever of FFI, which is a New York corporation. And until now, the name Elizabeth Arden is synonymous with quality and style.
Some colognes include mens; Daytona 500 Cologne for Men Cologne PS, Cologne GANT, HUMMER Cologne for men and Geoffrey Beene Grey Flannel. Some women's fragrances include, Red Door fragrance, White Diamonds, Passion, Giorgio Beverly Hills, 5th Avenue, green tea, fantasy Britney Spears, White Shoulders, Mediterranean perfume, curious Britney Spears and wings. Their skin care lines include PREVAGE anti-aging intervention and ceramide.
In June 2006, Elizabeth Arden acquired the fragrance manufacturer Riviera Concepts, and thus Elizabeth Arden began to sell more new products to its retail customers. With this new addition to the company, skin care products and sales of color processing in the markets like China and Taiwan. Elizabeth Arden has also bought the perfume distributor sales Sovereign in August and expects net sales to increase further in 2007. Elizabeth Arden is a truly strong brand continuly has demonstrated its ability to innovate and grow.
Posted on January 21, 2010.
