Boss Soul

Hugo Boss is an international fashion house that has a chain of stores in 102 countries around the world. It was founded by Hugo Boss Ferdinand in 1923 in Metzingen, Germany. Hugo was a member of the Nazi party. With the rise of Hitler in 1933, Hugo Boss has become the official supplier of uniforms for the SA and SS.

Hugo Boss had its ups and downs in his business. He was accused of being a supporter of the Nazis and refused to vote in Germany. Even after his death in 1948, his company has survived that has started making costumes and became a famous fashion house for men's fashion industry.

Hugo Boss launched its first fragrance in 1993, exactly 70 years after its founding. Since Hugo Boss fragrance line has grown to become a part of the company's success and is considered one of the top brands in the perfume industry.

The first perfume under the brand Hugo Boss Boss Elements has been called out for men in 1994. It has a spicy aroma that is a blend of lavender, basil, aldehydes, bergamot, lemon, musk, amber, sandalwood, jasmine, coriander, leather, oak moss and many other perfumes interesting.

Hugo Elements Aqua Cologne for men was with a woody aromatic fragrance. This cologne was launched in 1997. It has pineapple, lavender and mint with coriander, tea, pepper, vanilla, sandalwood and patchouli. It gives a clean, fresh scent and elegant, was a favorite among most men.

Hugo Boss introduced Boss in Motion for smooth editing of men in 2002. It smells fresh and sensual, and perfect for people who have an active life. This fragrance is perfect for radiant young men. The advertising campaign featured in Motion Boss Julien Hedquist who personifies the characteristics of an energetic, young, dynamic and confident youth.

Boss in Motion was followed by Boss in Motion blue, green and black in 2004, 2005 and 2006 respectively. Hugo Boss Other fragrances include Intense, Boss Pure, Boss Selection and Boss Soul.

The latest edition fragrance Hugo Boss Woman Eau Fraiche launched in 2009. It has a sweet refreshing scent and very gay. It is perfect for the evenings quiet and peaceful. This fragrance makes you feel calm and relaxed. It is the third version of women's fragrances Female Boss. The first was introduced in 2006 Boss Woman and the second version was called Essence de Femme was launched in 2007. All editions of Female Boss bottles are the same packaging with pink and shades of pink.

Sienna Miller is the new face of Boss Orange is the latest fragrance Hugo Boss. This new fragrance is musky, sweet and sexy.

With tremendous success in men's suits, which set a benchmark for all other fashion houses of leading venture Hugo Boss perfume industry was very triumphant. Although Hugo Boss began their perfume line 70 years after the launch of the company, he had an almost immediate recognition in the world of perfumes.